Disqus
In its efforts to compete with AdMob (now part of Google), Greystripe has introduced a 99 cents per download program to guarantee iPhone application developers downloads of their free apps. The problem is that current CPC system leads to low conversions because there are a significant number of accidental clicks on banner ads that do not lead to downloads. Greystripe argues that app developers are paying as much as $10 per download with this model, hence they have something better to offer – pay only for actual downloads.
There is a catch, however – they want only the big boys, who need to agree on a minimum of $10,000 spend. Moreover, Greystripe says this is offer for the first 200 developers only, though I doubt they’ll refuse a “big society” check from the 201st company. 
Anyway, it’s good to see the iPhone ad market evolving and I’m eager to see how/whether Google/AdMob responds to this. Additional details are available from this page.
And for the record, Greystripe has recently run campaigns to drive downloads for brands such as Gap, Sirius and Axe.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
