Disqus
Procter & Gamble is extending its marketing to the iPhone platform. The company has launched the free “Tide Stain Brain” application, allowing consumers to find and share ways to remove stains at home while on-the-go.
The application provides users with step-by-step cleaning instructions from the experts at Tide to get answers before stains have a chance to set in. Moreover, it allows users to share their own tips and tricks with the other folks who have downloaded Stain Brain.
Again, I see a mobile app as a nice way to extend the marketing campaign and in that sense I salute P&G for taking that extra step. AppStore link is here.
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About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
