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Apple Looking to ‘Spice Up’ Built-in iPhone Maps App?

By: , IntoMobile
Monday, November 30th, 2009 at 12:12 PM

iphone-maps-app

It’s not often you notice Apple hunting about for a specific task. In fact, judging by the job listing found by the good folks at MacRumors, one can tell exactly what Apple has in the hopper… They want to take the built-in Maps App to the ‘next level’. Groovy.

A snippet from the job posting:

We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless, highly interactive and enjoyable way. We’ve only just started.

This is all very, VERY interesting is it not? With Google’s recent turn-by-turn GPS developments (available on all Android 1.6+ devices), and the proliferation of Android on the mobile scene… Could it be that Apple wants to do something to differentiate themselves from the boys and girls on the Google Campus? Surely they do… and they no doubt see themselves falling behind.

With Google Maps becoming more and more tightly integrated into Android, and with many awesome new features built-in… Apple must be feeling the hurt, hence the need to find new software engineers. Perhaps Apple can build-in awesome new features that give me directions to awesome deals like ‘find me a new MacBook Pro for under $1000′… or, ‘hook me up with an iPhone on a carrier other than AT&T’.

Just buggin’ Apple, just buggin’.

About The Author

James Falconer

James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!

  • Simon Sage

    How about an implementation of Latitude that isn’t chock-full of stupid? Jussayin.

  • chulmoon

    horrible society.