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Wow, it’s getting messy between the carriers in Canada. Not too long ago telus slapped Rogers with a lawsuit for claiming to be Canada’s most reliable network (for which Rogers is still waiting for their appeal to be heard). Now Rogers is wheeling around and nailing Bell with a suit in British Columbia for the exact same reason. Rogers is seeking an injunction against Bell advertisements that claim to have a network more reliable than theirs, based on the fact that Bell’s new HSPA service is entirely unproven in the real market (although Bell does have some very pretty coverage maps).
Be that as it may, all of these legal hissy fits are seeming just a tad ridiculous now. Consumers are used to having carriers tooting their own horn as “the best ____ in the country”, and we all take it with a grain of salt. AT&T and Verizon have had their own squabbles recently, but are they actually going to lead anywhere? I think the only real way for Rogers to respond is to fight fire with fire like AT&T did: insidiously worm their way into the hearts of consumers with prominent celebrity placement.
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
