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Okay so I don’t watch that much TV, but I within that small amount I do see, there’s probably an unhealthy ratio of RnB videos. Say what you want about my preferred genre music (I’m not fussed!), but they has been a trend in recent years for mobile devices to be shown in them quite blatantly!
I remember back in the day, the Black Eyed Peas ‘Let’s get it started/Let’s get retarded’ (the first title was the pop-friendly one, the second was it’s original name on the album) had one of the most in-yer-face product placements ever – for Sony Ericsson if I remember right. Since then there’s been a TON of videos, including iPhones, Nokias, and suchlike.
Well it’s in some respects we come full circle to the Black Eyed Peas for the first of two videos where the Nokia N97 is quite blatantly placed in the video – in fact it’s more than a glancing shot, it’s more of a ‘ooh, we’re rich RnB stars, and we use this, so you better buy one’ shot:
Black Eyed Peas – I Gotta Feeling (check out 48 seconds in)
Next up we have Whitney Houston and her comeback single, ‘Million Dollar Bill’ – again, get that N97 right in the shot:
Whitney Houston – Million Dollar Bill (check out 1 min 14 secs in)
So there you have it – whether it’s Nokia that have been spending their Marketing dollars, or maybe just a record exec that likes Nokia, the N97 has been doing the rounds in Music videos!
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
