Disqus
Boston-based Localytics is offering a mobile analytics solution to give app developers real-time dashboards and the “deepest insights” into how customers use their applications. As a result, companies and individuals behind the apps can drill-down into their users’ experiences, and eventually tweak the apps and test new strategies to drive sales.
At the moment, the solution supports several platforms — including the iPhone, BlackBerry and Android — with other systems like Windows Mobile, Palm Pre and Symbian set to be supported in the near future.
The idea is to provide developers with answers to key questions such as: “Who are my most loyal customers?”, “Where should I spend my marketing dollars?”, “On which devices is my app most popular?”, “What caused the app to freeze up?”, “Which features do users like the most?”, “Where should I invest my R&D hours?”, and so on.
Sounds like a great service for app developers across platforms. You can get additional details from Localytics’ website…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
