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Sony Ericsson start their 2010 FIFA World Cup Promo

Categories: Contests, Sony Ericsson
By: , IntoMobile
Sunday, December 6th, 2009 at 6:29 AM

sony-ericsson-world-cup

Clearly Sony Ericsson has decided to use the 2010 FIFA World Cup™ as a major Promo push – and so has already started offering people a way to get themselves their as winners of a competition they are now running:

The 2010 FIFA World Cup™ is next year and we want to reward the ultimate football parent with the ultimate football prize.
And we don’t think it gets any better than this. We’re giving away two tickets to South Africa. Not just to watch a match, but to watch your child walk out on the pitch as a FIFA Flag Bearer.
You could give your child the opportunity of a lifetime, and be there to watch them. Just enter our competition.
All you need to do is identify a flag from one of the qualifying nations at www.sonyericsson.com/extraman. The more flags you identify, the better your chances of winning. And you can enter every day until the competition ends on the 19 December.
For more chances to win, ask your family and friends to enter on behalf of your child too.
The 2010 FIFA World Cup™ is next year and we want to reward the ultimate football parent with the ultimate football prize. And we don’t think it gets any better than this. We’re giving away two tickets to South Africa. Not just to watch a match, but to watch your child walk out on the pitch as a FIFA Flag Bearer.
You could give your child the opportunity of a lifetime, and be there to watch them. Just enter our competition. All you need to do is identify a flag from one of the qualifying nations at www.sonyericsson.com/extraman. The more flags you identify, the better your chances of winning. And you can enter every day until the competition ends on the 19 December.
For more chances to win, ask your family and friends to enter on behalf of your child too.
So that’s basically it – if you can identity flags, you could be in with a chance of not only going, but for your son/daughter to walk out as a FIFA flag bearer!
I have to admit I was struggling to see the somewhat tenuous link between Football and Mobile Devices, but having visited Sony Ericsson’s website (here), I can see their Marketing Wizards have been busy – with both links to content and devices (‘mobile phones for fans’) in there already. Expecting the Sony Ericsson Marketing Machine to go in to overdrive during the first half of next year!
Again, if you would like to have a go at winning a ticket in to the FIFA World Cup™, you should visit www.sonyericsson.com/extraman.

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.

  • jd

    Did I ever have a world cup dream? Yes, but I’m Irish, so we don’t get to go.