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A year after launching the original iFood Assistant, Kraft Foods has released a new version (2.0) of the application with enhanced content and made the application available in Canada, too — for some reason it was not available there before.
Among the features included in iFood Assistant 2.0, we highlight:
- Offline access to Shopping List, Recipe Box, and Daily Recipes
- Ability to set alerts for “Recipe of the Day”, “Dinner Tonight” and “Special Offers”
- New content including a “Holidays & Entertaining” section and expanded “Budget Wise” section
In addition, Kraft has also released a free version (the price of the full version costs 99 cents) of the application called iFood Assistant LITE, which gives users a free taste of the application’s basic features, such as recipes and tips. This free version is also available for the iPhone and will be released for BlackBerry devices in mid-December.
Finally, Kraft has also revamped its mobile websites: m.kraftfoods.com, m.kraftcanada.com, and m.comidakraft.com, making some of the features from iFood Assistant available to every mobile phone user with a web browser.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
