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World famous Belgian beer, Stella Artois, now has its iPhone app. It’s called Le Bar Guide and it’s designed to help beer connoisseurs “locate a perfectly poured Chalice of the world’s best-selling Belgian beer.”
The free application is initially available for the U.S. beer lovers only, but the version which database will include bars outside of the U.S. is in the works as we speak. What’s significant about Le Bar Guide is that it uses the “power of augmented reality” to show where you can grab Stella Artois. Simply start the application and follow arrows on the screen to locate a bar with the famous Belgian beer – it’s that easy, although you’ll be able to use it like that only if you have an iPhone 3GS.
In addition, the application also comes with user-generated content features, allowing rating of bars according to “Le menu,” “Le dance,” “La clientele” and “Le service.” Plus there’s the “Le taxi” feature which helps you find your way back home, if you know what I mean. 
Enough said. I like Stella Artois’ approach for providing actually fun experience to its iPhone-ownin’ fans. AppStore link is here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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