Disqus
In an effort to catch the audience on their mobiles, one of the world’s largest digital publishers, BlueToad, announced it will launch an iPhone app to publishers wishing to brand their digital publication via an iPhone app. BlueToad publications are already compatible with the iPhone and the Kindle via the devices’ internet browser, and turning the content into an app is a next step forward.
In the press release, the company’s president Paul DeHart talks about ad-supported deals: “Ad spend is continuing to move from print ads to the internet. Digital publishing provides a way for magazine publishers to tap into internet ad revenue while preserving the magazine as a medium.”
Finally the launch date(s) – BlueToad expects the iPhone app(s) to be available to publishers in January 2010. We’ll be there to watch. 
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
