Disqus
A company called Brightkite has launched the first augmented reality advertising solution in the U.S. For the start, they have partnered with Best Buy to run what seems as the first AR ad within the Brightkite app for Android and the iPhone.
The trick is in using highly targeted information such as places you visit often along with activities you engage in to serve appropriate ads. Sure, that could be invasive, but by now you got used to Google’s search-relevant ads, right?
Anyway, the first augmented reality ads are here and I’m sure during 2010 we’ll see a bunch of companies entering the space. Layar instantly comes to mind, but there are other players as well…
[Via: mashable]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
