Disqus
Well here’s a more unusual one for you …
Indaba Music (which offers ‘offers the leading suite of online tools enabling artists all over the world to create music together online’) has emailed me to let me know about the ‘Phone Wars’ that have been going on amongst its employees – specifically those that own the iPhone, versus those that own the Moto Droid!
For years, the iPhone has been the device of choice for nearly half of the Indaba Music employees. Meanwhile, unwilling to switch mobile carriers to get an iPhone, the other half of the Indaba Music team waited for a comparable phone to be available through their service. On November 6th, Motorola Droid arrived and was immediately procured by many others of the Indaba Music team. The staff gathered, comparing and contrasting it to the iPhone. Sides were taken. To settle the ongoing (and seemed like never-ending) interoffice smack talk, they put it to their community of 325,000. To participate members were to create an original ringtone using (or covering) at least one audio sample from their chosen phone’s audio files. The winning phone will be the phone whose ringtones get the most votes.
And here are a few of the results of those wars…
Droid Tones
iPhone Tones
Obviously the point of all this is to promo the company itself – but, in some ways, it is a cool way of doing it, and something that will pique the interest of those that like to customise their phones.
Fascinatingly, quite a few Professionals in the music industry use Indaba, check this lot out: The Roots, Yo-Yo Ma, Mariah Carey, Crystal Method, John Legend, Weezer, Alkaline Trio!
If it is something that interests you, you can find out more here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
