Disqus
InMobi and Jumbuck have entered a partnership where InMobi is serving as Jumbuck’s mobile advertising partner for its strong mobile community in Australia. Jumbuck offers premium on-deck Telstra inventory for InMobi’s advertisers.
InMobi has grown to be the largest mobile advertising network outside of the United States. This partnership with Jumbuck puts InMobi on the map in Australia as well. Impressively I think, InMobi’s services are now live in Asia, Africa, Australia, Middle East and Europe.
Jumbuck has also been successful, attaining a global distribution footprint with a network of over 100+ carriers globally and a community in excess of 15 million users. The alliance between the fastest growing global mobile advertising network and the largest provider of community messaging applications forms quite a formidable duo!
InMobi announcement seem to come very regularly indeed, and you’ve got to wonder how it is going to be before they have a footprint in every major market on every continent. If nothing else, it’s impressive to see an entity which isn’t Google making huge gains in the (mobile) advertising market.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
