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If Armani, Dior and Prada can do it, so can Versace. The famous luxury brand is teaming up with ModeLabs for the “design, manufacture and distribution of Versace’s first-ever range of luxury mobile phones.” The upcoming device will be a part of Versace Atelier line of Haute Couture creations, and will be available through the company’s network of flagship stores and exclusive retail partners. But before it hit the stores in spring 2010, it will be premiered for select Versace clients at an invitation-only, private showing that will be held during the Parisian Haute Couture week in January 2010.
Commenting on the announcement (PDF), Versace’s CEO Giacomo Ferraris said: “This exciting collaboration is consistent with Versace’s strategy of developing the brand’s strong business potential through a select number of agreements with key international licensing partners.”
And for the record, ModeLabs is the company behind phones for such brands as Dior, Levi’s, Tag Heuer, MTV, and Hummer.
[Via: textually]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
