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2D barcode company JAGTAG had a major announcement – it now works instantly on every camera phone in the United States. In other words, all major carriers (AT&T, Verizon, Alltel and last two included on the list – T-Mobile and Sprint) are supporting the service, representing 87% of mobile users. Best of all, this all works without requiring users to download any third-part 2D barcode-reading app!
For marketers this means they could deliver optimized multimedia content to millions of people across the U.S. without fearing they [users] don’t have the right application installed, though some decent phone (not exclusively smartphone) is required.
JAGTAG’s press release ends with bragging they are the only 2D barcode company capable of engaging consumers via short code, email or Twitter. The company has recently powered campaigns for such companies as NBC Universal, Sports Illustrated, Dell, Toyota, and Yahoo!.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
