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Telmap have obviously been busy doing partnership deals, and have just announced a partnership with leading independent mobile advertising sales agency 4th Screen Advertising. The deal will enable real-time geo targeting for brands on a global scale while creating new revenue streams for mobile operators and delivering a more engaging, relevant experience to consumers.
In January this year Telmap announced 46% market share in EMEA, clearly demonstrating its dominance in the mobile navigation space with 2.6 million people using LBS services on a regular basis (Canalys research).
Oren Nissim, CEO, Telmap said, “Telmap5 was designed to fully support advertising through application banners, sponsored search results and sponsored points of interest displayed on maps. In order to bring the complete end to end solution to both operators and advertisers, Telmap partnered with 4th Screen Advertising, who already holds several exclusive sales agreements with leading mobile operators as their preferred mobile advertising partner.”
You can read more about Telmap here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
