Disqus
Noser Commercialization for Android, a division of the Swiss based Noser Engineering which is one of founding member of the Open Handset Alliance, has launched a white label solution for Android mobile apps called DROIDcloud to allow carriers to offer branded products and services with each Android mobile device rollout, and eventually increase customer retention and ARPU.
The service comes ready-to-brand (hence it’s white label), offering operators an option to launch an app market in which they have the full control — as opposed to the existing open Android Market, where Google and developers are in charge. In addition, DROIDcloud comes with a number of tools and modules that allow additional functionality for end users such as the module for synchronizing address book and calendar (using SyncML), VoIP module, Twitter, secure communication, call logs, local search, and so on.
To put it in other words – DROIDcloud is great service for operators, but not necessarily for end users — especially not high-end users. If you’re like me, you want to be fully in charge of your device, to install whichever apps you want, without having to go through some filtered app store. That said, I’ve no doubts it can succeed, as operators do want some after-sales revenues… badly. 
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
