Noser Commercialization for Android, a division of the Swiss based Noser Engineering which is one of founding member of the Open Handset Alliance, has launched a white label solution for Android mobile apps called DROIDcloud to allow carriers to offer branded products and services with each Android mobile device rollout, and eventually increase customer retention and ARPU.
The service comes ready-to-brand (hence it’s white label), offering operators an option to launch an app market in which they have the full control — as opposed to the existing open Android Market, where Google and developers are in charge. In addition, DROIDcloud comes with a number of tools and modules that allow additional functionality for end users such as the module for synchronizing address book and calendar (using SyncML), VoIP module, Twitter, secure communication, call logs, local search, and so on.
To put it in other words – DROIDcloud is great service for operators, but not necessarily for end users — especially not high-end users. If you’re like me, you want to be fully in charge of your device, to install whichever apps you want, without having to go through some filtered app store. That said, I’ve no doubts it can succeed, as operators do want some after-sales revenues… badly.