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Is Apple Nipple-Clamping Down on Sexual Content?

By: , IntoMobile
Thursday, February 18th, 2010 at 8:18 PM

Read an interesting article by Jason Kincaid over at TechCrunch this evening. I found it of particular interest because of the subject matter: Adult apps in the Apple App Store *chicka-bow-wow*. This has always been a contentious subject, with vehement arguments heard ’round the web on either side of the issue.

Word has it that developer Jon Atherton, creator of the much ogled ‘Wobble iBoobs‘ app has just been sacked from the App Store by the iPhone App Review team. Sure enough, after popping open my iTunes and running a few searches, the app is nowhere to be found. But why the sudden shaft? Apparently a policy change at Apple was the final stroke. Read the email Jon received for yourself:

The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.

We have decided to remove any overtly sexual content from the App Store, which includes your application.

Thank you for your understanding in this matter. If you believe you can make the necessary changes so that Wobble iBoobs (Premium Uncensored) complies with our recent changes, we encourage you to do so and resubmit for review.

Sincerely,
iPhone App Review

Of course, this is early days on the matter, so it’ll be more than interesting to see if other ‘overtly’ sexual apps get the rub-and-tug. If any ‘adult’ developers have any insight or comments on this, feel free to reach out to me. Apple, if you’re reading, I’d like to hear your take on this too.

[Via: TechCrunch]

About The Author

James Falconer

James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!

  • MiKandi

    In lieu of Apple’s decision to remove ‘overtly sexual apps’, we’ve received an influx of new developers registering on MiKandi, and many more have expressed their interest to port their recently banned adult apps over to Android (can’t wait to see all the goodies!).

    I know this may be frustrating for developers and users alike, but we applaud Apple’s efforts to be more clear with their policy regarding sexual content. In fact, we’d like to thank them! After all, Vegas wouldn’t feel like Vegas, if we didn’t have Disneyland for a comparison.

    MiKandi – The App Store that treats you like an Adult