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AdWhirl brings its advertising mediation solution to the Android platform

By: , IntoMobile
Friday, February 19th, 2010 at 6:29 AM

AdWhirl, which as you may know is owned by acquired-by-Google AdMob is “going Android.” They are launching the completely open-source AdWhirl Android SDK to bring “mediation advertising” to the platform, with the idea to allow Android developers to include ads from multiple ad networks in their apps — just like that’s already the case with the AdWhirl iPhone developers.

Feature wise, the Android SDK offers pretty much all of the features found in its iPhone counterpart, except for a few platform specific limitations. Developers rely on the same web-based UI to manage campaigns and check on reports.

There are two ad networks available right from the bat — Quattro and AdMob — and there’s also an option to include other networks to the mix… To grab the SDK, hop over to AdWhirl’s website and take it from there.

And in case you wonder whether it’s worth installing AdWhirl’s code in your Android app, you should know that AdWhirl for iPhone has seen number of apps installed increasing by 40% and there has been a 78% increase in daily impressions. At present, there are more than 1,300 iPhone apps actively using AdWhirl daily, and we’re sure the trend will repeat with the Android.

[Via: AdMob blog]

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • http://www.adexlink.com/ Alex

    AdexLink provides one-stop ad mediation tool: you can adjust the parameters of your selected multiple ad networks in one place, figure out the best fit ad network; do A/B split testing to optimize ad settings to get the highest performing ads. Cool?!