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From this weekend, Vodafone UK is making it more attractive for customers to make donations to charities by text message, by increasing the amount of money the charity receives. Charities will now receive 90p of every £1 donated by Vodafone customers when they give £1 or more via a five digit “short code” number which starts 70.
“Donating by text message is an easy and simple way for customers to give to charity and this change will make it more attractive,” said Libby Pritchard, Head of Corporate Responsibility at Vodafone UK. “Research by nfpSynergy has shown that people understand there may be a small charge how ever they chose to donate.”
The 10p that is kept covers network and third party costs. VAT is no longer payable on the donation itself and is passed to the charity.
The main focus of Vodafone’s charitable activity in the UK is the World of Difference programme, which gives 500 people from across the UK the opportunity to work in a two month paid placement for their favourite charity. The Vodafone Foundation pays each charity £2,500 to support the volunteer. For further information visit here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
