Disqus
Appular, which is a marketing and PR firm specialized in promoting iPhone titles, is taking the “publisher route.” What this means is that in some cases — when they like the application/game — they may act as a publisher and share the revenue generated from the app sales with the developer. As a result, their initial fees will be waived.
To help with this plan, they brought former Freeverse CFO, Dino Decespedes, as their new Director of Publishing, on the heels of ngmoco’s purchase of Freeverse. Initially, he will be working with select developers by implementing proper business and marketing strategies, to go along with their app and game concepts.
In case you wonder, Appular helped promote such iPhone apps as NPR News, Finger Physics, Simplenote, Flick Fishing, and many more. And now they are interesting in hearing from developers with upcoming apps and games, and will evaluate possible partnerships on a case-by-case basis.
In other words, instead of asking for money upfront, Appular will act as a partner, taking risks alongside developers and publishers. I like how that sounds! 
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
