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Mobile ad platform Millennial Media announced the PadMedia Creative Suite, with new creative ad formats built specifically for the iPad. The code is apparently already complete and will be deployed after testing with beta publishers is complete.
Advertisers should know that the PadMedia Creative Suite includes standard mobile ad units as well as new “optimized for iPad” ad formats, including:
- Floating Canvas – which expands a rich media ad upon click.
- RTP (Return-to-Play) – specifically geared towards entertainment developers, these ad units allow consumers to respond to an ad, pausing their application experience and resuming when they are ready.
- Motion Creative – which become interactive when the user turns or rotates the iPad in different ways.
- Full-page Interstitials – the most annoying of all ad units, as you probably already know.
Finally, it’s worth adding that Millennial Media plans to support other tablet computers in the near future, though they haven’t revealed which devices exactly they’re talking/thinking about.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
