Disqus
Alcatel-Lucent isn’t actually known for its mobile advertising initiatives so we were kinda surprised to learn they’re launching their own mobile advertising solution called Optism. As expected, the solution is aimed at mobile operators to enable them to create ad space and provide advertisers with targeted audiences. In other words, Alcatel-Lucent is aware its clients (carriers) are about to be turned into dump pipes and it wants to help them get some additional revenues. In that sense, Optism brokers relationships between mobile operators and advertisers, simplifying the media selling process for aggregated operator inventory.
At the heart of the solution is a scalable, hosted advertising platform, offering go-to-market support for operators, combined with media sales and campaign management for advertisers.
Among the first Alcatel-Lucent’s clients (or that’s partners) is Orange Austria, and we’ve no doubts if the program proves successful for the France Telecom-owned branch, they [Orange] may extend it to other markets, as well.
And that’s about it. You can get more information about Alcatel-Lucent’s mobile advertising services from a dedicated page on their website, and there’s also a special website for Optism.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
