Alcatel-Lucent isn’t actually known for its mobile advertising initiatives so we were kinda surprised to learn they’re launching their own mobile advertising solution called Optism. As expected, the solution is aimed at mobile operators to enable them to create ad space and provide advertisers with targeted audiences. In other words, Alcatel-Lucent is aware its clients (carriers) are about to be turned into dump pipes and it wants to help them get some additional revenues. In that sense, Optism brokers relationships between mobile operators and advertisers, simplifying the media selling process for aggregated operator inventory.
At the heart of the solution is a scalable, hosted advertising platform, offering go-to-market support for operators, combined with media sales and campaign management for advertisers.
Among the first Alcatel-Lucent’s clients (or that’s partners) is Orange Austria, and we’ve no doubts if the program proves successful for the France Telecom-owned branch, they [Orange] may extend it to other markets, as well.