Disqus
This is an interesting one – now we all know Mobile Broadband Personal Hotspots are cool, but what about applying that principle to a Car? Well 3UK have decided that there are enough WiFi portable devices that you might have in the car, that it warrants the launch of In Car WiFi, using their MiFi personal hotspot!
In Car Wi-Fi connects over the 3G network to create a personal Wi-Fi hotspot so passengers can connect to the internet on a range of Wi-Fi enabled devices like an iPod Touch, Nintendo DSi XL and Netbook, all without the need for wires or a USB connection.
David Kerrigan, Head of Internet Services at 3 UK says “We’re always looking at new products and services that connect our customers in more place both at home and on the move and In Car Wi-Fi does this. Our research suggests that over 25% of the population are interested in having the internet in their cars, with families and travelling work colleagues showing the most interest. Mobile workers can check traffic information and email on route to a meeting and kids can social network or download tracks to an iPod Touch while on a road trip”
Setting up In Car Wi-Fi is simple. Just switch on the Mi- Fi device, connect your iPod Touch, Nintendo DSI XL or Netbook, put in the eight digit network key and you’re connected to the internet!
Priced at £59.99 the In Car Wi-Fi kit includes:
- MiFi® Huawei wireless modem
- Mains charger
- In car charger
- Windscreen holder
- 1GB data that lasts up to 30 days
Personally I think that’s a reasonable price and a reasonable amount of data you are getting – and pat on the back for 3UK for recognizing a niche segment, then marketing on it heavily!
Check out the MiFi personal hotspot here on 3UK.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
