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A company called Localytics released the Enterprise Mobile Analytics Service for Android, BlackBerry, iPad and iPhone applications. The new offering is available either as a fully hosted, subscription-based service; or as a licensed, first-party analytics solution.
Already, they have two clients on board – CardStar and KAYAK, and Localytics also announced a partnership with Semphonic and participation in Coremetrics Connect, Omniture Genesis and WebTrends Open Exchange.
Initially, Localytics offered a free Community mobile analytics solution, giving app makers and publishers the real-time reports and the “deepest insights into how customers use their apps.” The enterprise offering builds on top of that, adding support for location services, custom chart templates and export APIs for integrating mobile analytics data with other enterprise reporting packages.
As for Localytics’ partnership with Semphonic, which is the world’s largest independent Web analytics consultancy, the two companies will collaborate to develop best practices, integrate enterprise web analytics platforms, accelerate the use of mobile analytics and maximize the value that analytics can provide to the company…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
