When it comes to marketing its mobile phones, LG seems to be doing the best it can these days. After launching campaign with Victoria Beckham and Eva Longoria to promote the Lotus Elite and Rumor Touch, the Korean company is teaming up with Marvel to spread the word about its upcoming Android smartphone – Ally.
Here’s what they got (from the press release):
Kicking off the campaign’s many initiatives will be Super Hero themed television commercials that showcase the superhuman capabilities of LG’s first Android mobile phone, LG Ally. In-store gift-with-purchase promotions will allow consumers nationwide to receive a special edition Augmented Reality enabled Iron Man 2 comic book with the purchase of selected LG handsets. LG will also launch a movie-themed micro site, www.lgim2.com, which includes an engaging online film-themed game with built-in Augmented Reality experiences and text-to-win consumer sweepstakes. The company’s Iron Man 2 marketing programs will also include special retail promotions at Best Buy for LG LED HDTVs and Blu-ray Disc players.
The campaign will culminate with an exclusive New York event that will celebrate the launch of LG Ally and will feature futuristic technology from the LG Design the Future Challenge. In addition, the event will allow attendees to interact with a variety of Augmented Reality experiences, as well as provide an exclusive behind-the-scenes look at the Iron Man 2 film.
LG is definitely committed to the U.S. market and some of their initiatives may actually work. Personally, I would prefer to see them releasing Snapdragon-powered devices left and right, but then again, it’s not just the super geeks like myself they want to win. 😉