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Fresh off its official acquisition by Google, AdMob is rolling out a software development kit for developers to create better mobile ads for Apple’s iPad.
Our new SDK is unified across all devices running the iPhone OS, which means that developers can download one binary for development across all Apple iPhone OS devices – iPhone, iPod touch, and iPad. AdMob’s unified iPhone SDK makes it easier for developers to quickly integrate our code and start monetizing their applications.
The company is also introducing a few new ad formats to better fit that big screen of Apple’s tablet. The Text & Tile ads look like standard banner ads you see in iPhone apps but these are larger and more visible. The Image Ads, naturally, contain large pictures and it is already being used by Amazon for its Kindle for iPad campaign.
The mobile advertising company also showed off a bit of its HTML5 future with a preview of an ad that shows off a car with a 360-degree rotation. This is important for the future of mobile ads on the iPhone platform because we know that Apple CEO Steve Jobs is a big fan of this web technology. By relying on HTML5, Jobs is also able to kick Flash to the curb, which may not make advertisers happy because many ad firms heavily use Adobe’s technology.
[Via AdMob]
About The Author
Marin Perez
Marin Perez has torture tested cell phones and smartphones for industry leaders like CNET and InformationWeek. He remembers when 4G was just a screen on PowerPoint presentations and is fascinated with the amount of innovation out there. Marin has spent a lot of time with BlackBerry and Android but he finally broke down a bought an iPhone to see what all the hype's about. He also has too many tablets.
