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AT&T Using Mark the Spot iPhone App to Improve Network Coverage

Categories: Applications, AT&T, iPhone, SMS
By: , IntoMobile
Friday, June 18th, 2010 at 1:40 PM

In December, AT&T released an iPhone app called Mark the Spot, which would submit poor coverage areas to AT&T for their consideration. You could report dropped, poor or failed calls, lack of coverage, or data failure, happening either once, seldom, often or always. At that point, it was easy to imagine all of that data going into a massive bottomless pit, never to be seen again, but as it turns out not only is AT&T working on the areas reported, they’re sending out text messages to update folks when they can expect improved service in the spot they reported through the app.

Over the last couple of months, AT&T has been working especially hard to improve their coverage, likely because of the impending iPhone 4 launch. They’re ranking high on speed tests, talking big about mobile broadband, and now they’re offering free Wi-Fi at Starbucks. AT&T service is still far from perfect, but all they need is something better than their previous iPhone launches, which have destroyed service quality and generally made people wish they picked up an Android phone on Verizon.

It was a clever strategy on AT&T’s part to let folks report poor coverage and let end-users establish the priorities – we can only presume AT&T will need even more help once iPhone 4 launches.

[via Giz]

About The Author

Simon Sage

Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.

  • Mobutu

    I have never, ever wished that I had picked up an Android phone on Verizon.