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The streaming video service Ustream introduced Ustream Live Mobilizer, a complete customized mobile platform for artists, teams, brands and companies. The solution offers interested parties to reach mobile consumers and fans through live video, social media integration, seamless content management and monetization tools, along with other engagement and reporting options.
Ustream Live Mobilizer’s features include:
- Customization: The custom-branded app includes Ustream’s Live Video Broadcasting platform so artists and companies can create their own branded shows from anywhere.
- Social media and store integration: The solution can be integrated with popular social networking sites as well as with iTunes and web stores.
- Monetization: Artists, brands and companies keep all the control – they can set app pricing and/or eventually include ads into their apps.
Among the first Ustream clients are Hollywood Records artists Miley Cyrus and Allstar Weekend (coming soon). Miley is using the app to host a full album listening party prior to her record being available to the public at retail stores. Hollywood records artists Alpha Rev and Grace Potter & the Nocturnals have also developed apps using the Ustream Live Mobilizer platform and plan to kick off their campaigns in July…
Miley Cyrus (FREE) [iTunes link]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
