AdMob is out with its May 2010 Mobile Metrics, comparing the current figures from the numbers two years ago. As we all know and AdMob’s report proves that, smartphone adoption — most notably iPhone and Android — was growing at a record pace during the period. Here are the key numbers:
- In May 2008, smartphones generated 22% of ad requests, while that number grew to 46% of ad requests. iPhone and iPod Touch accounted for 1.3% of worldwide requests and the first Android-powered handset was still six months from launching in May 2008. Two years later, the two platforms accounted for 42% of all ad requests worldwide, driven by strong application usage.
- 92 countries generated more than 10 million monthly requests, up from 27 in May 2008.
- Traffic from North America, Asia, Western Europe, Latin America and Oceania all increased by a factor of at least 6x from May 2008 to May 2010.
- Smartphones accounted for 46% of traffic, feature phones for 42% of traffic and Mobile Internet Devices (MIDs) for 12% of traffic in May 2010.
- Motorola feature phones were the top three devices in AdMob’s network in May 2008, but in May 2010 the only Motorola device in the top ten was the Droid.
- The Nokia N70 was the number one smartphone in AdMob’s network in May 2008. It dropped to number two in May 2009 and down to number four in May 2010, but continues to be the top smartphone from Nokia in AdMob’s network.
- The Top 5 iPad countries in AdMob’s network, based on the number of unique devices, were the United States (58%), Japan (5%), United Kingdom (4%), China (4%) and Canada (3%).
- A year ago, the HTC Dream (G1) was the only Android-powered device broadly available. In May 2010, the leading handset, the Motorola Droid, accounted for 21% the Android users in the AdMob network.
As always, you can get the full AdMob’s report from their website…