Microsoft paying devs for Windows Phone 7 apps

200398520-001

Microsoft is hoping that some fat stacks of cheddar will help it catch up to the Apple App Store and Google Android Market, as it has been paying developers to create programs for its upcoming Windows Phone 7.

It’s not giving them bags of cash per se, but a report by Business Week indicates Microsoft is offering free tools, phones and revenue guarantees to make sure its Windows Marketplace for Mobile (way too long of a name, by the way) is populated when Windows Phone 7 launches in the fall. Some may see this as a desperate move, as one would hope the merits of Windows Phone 7 would be enough to draw developers but I’m happy Microsoft is doing this because it shows the company is serious about making its next smartphone operating system a success.

Apps aren’t just what’s hot, I believe mobile apps are the future of computing. Sure, HTML5 and the mobile web will alleviate some of the need for dedicated apps but that’s going to take a long time. The iPhone is clearly in the lead with the more than 200,000 programs in the App Store and Google is quickly catching up with almost 100,000 programs in the Android Market. Microsoft should be doing whatever it takes to stimulate app developer interest in Windows Phone 7.

So, what type of apps can we expect on Microsoft Windows Phone 7 devices? Well, we know that the Marketplace will be similar to the App Store in that it will be the only place to get programs and it won’t have apps which show visual flair, so I’m anxious to see what else will grace Windows Phone 7 devices.

We know that developers will be able to use XNA, Silverlight and other tools to create programs but we’ve heard rumblings that the APIs are not quite up to snuff. While this will improve as the platform matures, this could push away content creators who are already experiencing success on the Apple iPhone and Android Market.

[Via BusinessWeek]

  • JoJo

    Software developers have no confidence in Windows Phone 7, that it will even survive.

    We recently witnessed Microsoft make a quick exit from its Kin consumer phone business, despite billions of dollars of prior development.

    Because nobody wants to develop Windows Phone 7 apps, the only way Redmond can get them to do it is pay the entire development costs.

  • Roopal

    Please tell me …how to apply for developing apps for windows phone 7 in microsoft??

  • Dustin Tigner

    As an Indie Game developer for Microsoft's Xbox 360, I think Windows Phone 7 has a great chance of success. JoJo, the Kin and WP7 were created by two separate groups. WP7 is a Zune Phone, just as much as the iPhone became the iPod Phone. Microsoft is doing a good job getting the game development community involved with their platform and I'm excited to see what opportunities that opens for me as a game developer.

    The WP7 has a lot of competition. If I was MS, I would do everything I could to ensure a successful launch. As a developer, this news makes me feel better about the platform, that MS is serious and will stand behind the product. Then again, as a developer, there are a lot of risks in everything; must not let that stop you from moving forward.

  • SaraMoore

    WP7 will be the biggest failure yet. I am a former employe representing a union of current and former Microsoft employees.

    Microsoft continues to hire Prison labor in Texas and Washington states to packages and assemble the Windows Phone 7 device. What is worse is they only pay the Prison inmates less than $.10 cents per hour for Microsoft labor. Microsoft for an entire decade has continued to hire Prison inmates to produce their products. The entire development project occurred in China and India with sweat shop labor at less than $.90 cents per hour!

    The windows phone 7 device was manufactured by prison labor and sweatshop workers making the phone worth nothing.

    We are writing due to the media blackout over our concerns. We have protested around Seattle, Redmond, San Jose and Kirkland areas.

    Microsoft should never get away with such ABUSE and disregard for human life.

    Their continued involvement and lobbying for more prison labor ensures large profit at the hands of inmates and sweatshops.

    • http://www.facebook.com/sethjeffery Seth Jeffery

      Being a former employee of Microsoft, you ought to know that Microsoft develop the operating system of the phones, they do not assemble the phones themselves because they are a software company. The phones are assembled by the hardware manufacturers (Samsung, HTC, LG etc) and are packaged by the service providers (T-Mobile, Vodafone, Sprint, etc).

      It is a good idea to know what business your employers are in, it will help you to maintain your job in future!

      • WWTF

        Microsoft portfolio doesn’t consist of just software. Mircrosoft owns product such Xbox, and music players. Software made for purchase in store is sold in a package which require assembly. Which is what she was probably trying to convey. It all support there bottom line anyway.

      • WWTF

        Microsoft portfolio doesn’t consist of just software. Mircrosoft owns product such Xbox, and music players. Software made for purchase in store is sold in a package which require assembly. Which is what she was probably trying to convey. It all support there bottom line anyway.

Back to top ▴