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Local search company Yellowbook is teaming up with adaffix, which makes a social call recognition software for smartphones, to launch something really interesting. Before I go into details explaining what the two companies plan to do, let me tell you what adaffix does. Their application works when you take or make a phone call. If you’re calling a friend, adaffix will search for that person on Facebook and display his or her status alongside the phone number on the idle screen. Alternatively, the application can identify the number calling by searching for yellow pages, turning unknown numbers into something more familiar.
On the other hand, let’s say you want to call a local pizza restaurant to order something to eat. Busy? adaffix will search for other local pizza restaurants and suggest alternatives. This process is done in the background so you don’t have to do anything once the app is installed.
Searching for local businesses is what Yellowbook does and that’s the whole point of this partnership.
If you haven’t understood what I was saying, there’s a short video demonstrating adaffix in real-life situation. adaffix is available for Android, Windows Mobile, Symbian S60 and BlackBerry devices, in select markets including Germany, Austria, Denmark, Sweden, Belgium and now United States.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
