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Juniper Research is out with a new study predicting the rapid increase in use of mobile devices for tickets of all kinds. The research company forecasts that mobile ticketing transactions will exceed $100 billion (based on gross transaction value) as soon as 2012, the amount which is more than double the market in 2010.
In addition to ticketing, more and more people will use their phones for money transfers, banking, payments and coupons – all segments that will see significant growth rates.
At the same time, the Juniper report stressed that commerce providers need to keep users top of mind when developing their applications – if the initial user experience is poor, customers will reject them.
Further findings from the report include:
- Mobile banking is becoming a must-have channel for banks (as we reported earlier).
- The mobile coupons market will approach $6 billion by 2014.
- Mobile payments for physical goods will treble within three years as sites such as eBay Mobile and Amazon Mobile are used increasingly.
As usual, you can get more information from Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
