Juniper Research is out with a new study predicting the rapid increase in use of mobile devices for tickets of all kinds. The research company forecasts that mobile ticketing transactions will exceed $100 billion (based on gross transaction value) as soon as 2012, the amount which is more than double the market in 2010.
In addition to ticketing, more and more people will use their phones for money transfers, banking, payments and coupons – all segments that will see significant growth rates.
At the same time, the Juniper report stressed that commerce providers need to keep users top of mind when developing their applications – if the initial user experience is poor, customers will reject them.
Further findings from the report include:
- Mobile banking is becoming a must-have channel for banks (as we reported earlier).
- The mobile coupons market will approach $6 billion by 2014.
- Mobile payments for physical goods will treble within three years as sites such as eBay Mobile and Amazon Mobile are used increasingly.
As usual, you can get more information from Juniper’s website.