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USA Today released an updated version of its iPad app. There are two major improvements included:
- Popular Life section crossword puzzle – which now you can solve with nothing but your fingers.
- Money section financial tools for managing portfolios and stock quote lookups.
In addition, the media company also announced new third quarter advertising partners – Barnes & Noble, Capital One, Coca-Cola and Jeep. And in case you wonder, rich media advertising for the USA Today app is powered by Gannett’s PointRoll subsidiary.
If you remember, USA Today was one of the first companies to launch its iPad app, which so far has been downloaded for more than 800,000 times. Using it [application] you can quickly access all of the award-winning content from the popular newspaper…
Commenting on the release, David L. Hunke (president and publisher of USA TODAY) said: “We are pleased to build on the success of our initial iPad App launch in April. We’ve been thrilled with reader reaction to our App and think these enhancements will be well received. We share in this latest mobile success with our loyal advertising partners.”
USA Today for iPad (FREE) [iTunes link]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
