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SMS GupShup, which is India’s largest mobile social network we talked about in the past, announced that they have crossed 35 million users in India, making them more popular than Google Orkut, Facebook and Twitter. As a result of this growth, the company doubled its message processing in just six months.
All those users are spurred across 3.5 million communities, which is 1.5 million more than 8 months ago. These impressive figures have thus far attracted over 150 advertisers, including such brands as Microsoft, eBay, Pepsi, Cadbury, Nokia, Ford, Nike, Maybelline, Dell, Kingfisher, Sun Microsystems and ING Financial. The companies run SMS ads and create their own branded communities that are very similar to fan sites.
Additionally, SMS GupShup announced expansion into the Philippines, which is often called the texting capital of the world. The social network plans to partner with carriers and help every member of the ecosystem along the way — carriers will see an even increased use of messaging services, while end users will be able to keep up with their buddies even from the entry-level feature phones…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
