Microsoft supposedly dropped $500 million into advertising for its upcoming Windows Phone 7 launch and the first fruits of this investment has made its official debut. Microsoft’s first WP7 advertisement launched publicly as a trailer before the Secret Cinema screening of the upcoming Lawrence of Arabia movie. While not as freaky as Palm’s failed attempt at advertising its Pre handset, this trailer showcases little of the phone and only capitalizes on the hype surrounding this movie.
In your opinion, is this an effective first attempt at raising public awareness of Windows Phone or is it a major disappointment? Though I prefer more substance in an advertisement, I am willing to give Microsoft the benefit of the doubt and look forward to their second commercial.