In an effort to educate retailers and the public about regulations to protect kids from tobacco, the Food and Drug Administration’s (FDA) Center for Tobacco Products has launched a six-month text messaging pilot program.
In order to participate, interested individuals and companies should text BreakChain to 87000 and they’ll start receiving text messages in mid to late September.
Although, there is no charge to participate in the program, standard text messaging and data rates from your wireless carrier may apply.
During the first month, the program will send about three messages a week — on Mondays and Wednesdays and a weekly quiz on Friday. One winner will be selected each week for the first four weeks and he or she will have the opportunity to be featured on FDA/CDC’s bi-weekly podcast series – Tobacco Control Act: What Retailers Need to Know.
At the end of four weeks, FDA will ask for the feedback to make improvements to the program.
Finally, for the remaining five months, one message per week will be sent…