ChangeWave: Android makes significant gains in the corporate workplace while BlackBerry falls

Android gains in the corporate market

A ChangeWave survey of 1,602 corporate IT buyers reveals that Google’s mobile OS is on the rise in the corporate marketplace. Android usage in the business world has steadily climbed since November 2009 when a mere 3% of companies reported using Google’s mobile platform. Over those past nine months, Android has recorded a fivefold increase, climbing from that 3% up to a high of 16% in August 2010. The biggest jump occurred in the past three months, when Android jumped up 6 percentage points from 10% in May 2010 to its current 16%.

Android gains in the corporate market

While Android is on the upswing, RIM and its BlackBerry devices have seen a slight decline from a market dominating 69% in May 2010 to a 66% share in August 2010. RIM is in a similar position as Nokia; both companies dominate their respective markets but are seeing their lead slowly erode while Google and Apple make significant gains. The Torch is fizzling out and RIM, like Nokia, needs to hit a homerun with its future BlackBerry handsets. Let’s hope RIM has better luck than Nokia whose flagship N8 handset may (or may not) be delayed.

Motorola and HTC Future demand

Android’s increase is driven by Motorola and HTC, both of which have shown astonishing gains over the past year as more companies commit to buying Android handsets in the upcoming quarters. Following the release of its DROID series of handsets, Motorola has seen the percentage of future phone buyers increase from a lowly 4% in August 2009 to 15% in August 2010. The biggest gain (7 percentage points) occurred when the original DROID launched in November 2009. While Motorola spiked, HTC has shown a steady climb of 11 percentage points over the past nine months.

Typically considered a tech enthusiast platform, it is interesting to see Android gaining market share in the business world. Google must be pleased to see its mobile OS is making inroads in a Microsoft-dominated business environemet, especially as it makes a play for enterprise customers with its Google Apps platform. Once a business is hooked on Android handsets, it makes it a lot easier to convince them to abandon Microsoft and adopt Google for its corporate infrastructure.

[Via InvestorPlace]

  • Bill

    This is a strange post. I don’t know how accurate Changewave research is, but asssuming it’s accurate, RIM has more market share than its competitors combined and you’re focusing on them losing 3 points. Google still has a lot to prove in the corporate space. For a big company like Google who is giving away their software to all the desperate device manufacturers who don’t have an OS, the first 20% is pretty easy. They just have to show up and they will get a certain chunk of share. Going from 1% to 2% is “SKYROCKETING GROWTH” if you focus on the fact that the share doubled, but it’s still small numbers. Google is doing OK, but 16% in this space is hardly a reason to declare the war. I personally think it’s pretty impressive that RIM has been able to hold such a monstrous share for so long. Most people (including me) would kill for their business. I’m also not so sure that Torch “fizzling out” is an accurate or fair characterization. I listened to their earnings call and I’m pretty sure they said it is the best selling phone they have ever had with AT&T and their sales with AT&T tripled. How the heck can that be described as “fizzled”. Don’t forget that RIM has whole range of phones in the market. If each one sells a tenth of the numbers that iphone hits, then RIM would still outsell Apple by a wide margin. The Apple and Google hype is way overdone. It’s a big market and more competitive than prior years, but RIM is still leading in volume and growing like crazy. Maybe they will hit a “homerun” like the iphone next, but I think they could also continue to grow through the next several innings with a steady stream of base hits and doubles. That’s how baseball games are won. Google is also relying on a whole slew of phones, or base hits, to make their numbers too, but they have to do it through multiple manufacturers. Same story for Microsoft, just not as successful.

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