The Mobile Marketing Association (MMA) announced the appointment of Greg Stuart as President and CEO, effective immediately. He will oversee the implementation of the MMA’s recent repositioning to enhance the organization’s effectiveness at the global, regional and national levels.
Mr. Stuart used to be the President and CEO of the Interactive Advertising Bureau (IAB) from 2001 through 2007, during which the IAB’s revenue grew more than 500%, its membership up 10x and internet ad spend growth from $6 billion annually to more than $17 billion. Moreover, over the past three years, he has served as advisor, director and angel investor to more than a dozen venture-backed companies worldwide.
Mr. Stuart will be based in New York from where he will oversee the MMA’s global operations and work with the member companies to increase marketing spend on mobile while helping brands and agencies to be successful. On the other hand, he will also support media, technology companies and carriers to develop and prosper from the mobile marketing ecosystem.