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Survey Says: People would rather use a mobile website than download an app

Categories: Applications
By: , IntoMobile
Friday, October 29th, 2010 at 3:59 AM
mobilesite

A recent survey performed by Keynote Systems, commissioned by Adobe, shows that in a majority of cases people would rather use a mobile website than go hunting for an application. Does this really surprise anyone? Apps, to be frank, are overrated. Why would anyone want to force people to go into an App Store, then search for a program to install, sometimes installed several just to find the right one, when all you have to do is type in a query into a Google Search box or better yet a URL? Here are the numbers:

  • When reading product reviews: 78% of customers used a browser, 22% used an app
  • Reading blogs: 75% prefer the web
  • Catching up on sports scores: 67% have their favorite site
  • Keeping up to date on the latest in news: 63% don’t need to install jack
  • Social Networking: 54% of people would surprisingly prefer to use a native application
  • Gaming: Isn’t really a hard pill to swallow: 6 out of 10 people want to download an app

Now these figures come from Adobe, so there’s a slight bias because they would rather people buy their tools to build the sites that millions of people across multiple devices will have access to. Not to mention that the number one app platform, iOS, refuses to use their Flash technology that most everyone uses to “enhance” their online experience. The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.

People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t ignore the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • Bryantshea

    I would have disagree with your comments that the only benefits of native applications are that they work off-line and provide in app payments. Native applications on the iPhone can access the camera (a requirement for augmented reality), accelerometer, gyroscope, post alerts and badges, handle authentication without leaving the app (Facebook, Twitter, etc), add events to the device calendar and that’s not even a complete list. None of that is currently possible with a web app even with HTML5. If your site doesn’t need any native features than a web app works, but if you want to provide the best user experience and really leverage what model device are capable of providing consumers a native application is a better choice.

  • http://twitter.com/pvused Pacific Vacuum

    For my online mobile experience, HTML5 is much more important than apps. Yup, there’s a few goodies out there, but by and large, I could use an improved mobile web.

  • http://twitter.com/Birdman104 Colin Sparrow

    Don’t trust anything Adobe says about apps.

  • Nico

    Grin, SLIGHT BIAS? you have to ask why they commissioned the study? What have they go to gain? If 85% of all stats are made up then I would suggest that 100% of commissioned stats are corrupt!

  • dude

    Seems to me that it really depends on how often you use the app in question.

    If it’s something you use regularly, (such as a bank app / email app / messenger app) it’s far easier to open the program than to open a browser, and deal with the smaller browser interface, and the loading times from the web.

    If it’s something you don’t use regularly, then it sucks to have to find it on the app store, download it, use it once or twice, and then kill it off.

    I find it very suspect that Adobe commisioned the study. (not to pick at the article… which mentioned this.)
    Of course, as an android user, I’ve got no stake in it either way.

  • dude

    Seems to me that it really depends on how often you use the app in question.

    If it’s something you use regularly, (such as a bank app / email app / messenger app) it’s far easier to open the program than to open a browser, and deal with the smaller browser interface, and the loading times from the web.

    If it’s something you don’t use regularly, then it sucks to have to find it on the app store, download it, use it once or twice, and then kill it off.

    I find it very suspect that Adobe commisioned the study. (not to pick at the article… which mentioned this.)
    Of course, as an android user, I’ve got no stake in it either way.

  • http://twitter.com/techstoreirl Techstore

    I agree, HTML5 is much more important than apps…

  • Lamar

    What we need to be doing is bridging the gap between traditional media, online media and the physical marketplace. When Foursquare.com introduced social location gaming, I believe a special bridge between those three areas was being introduced.

    Football is not really a game for the professional football player on the field. It’s business – a business that pays very well for good performance. So too Foursquare is not a game for the storefront owner, but a clever marketing resource that delivers more foot traffic when properly implemented. I think Foursquare and social location gaming have a wonderful future in the social media marketing sphere.

    If you would like to learn more, I encourage you to “learn how to sparkle.” Visit http://www.budurl.com/Sparklers.

    Lamar Morgan

  • http://twitter.com/DenisHurley Denis Hurley

    @Bryantshea, you are mistaken about the limitations of HTML5. Sure, it can’t do everything a native app can, but you can sign into Facebook & Twitter without leaving the site. You can also access the accelerometer. I’m sure it’s capabilities will only grow.

    • Bryantshea

      @DenisHurley Didn’t realize you can access the accelerometer with HTML5 without a native app wrapper (i.e.PhoneGap). Can you send me link? Also, it’s my understanding leaving the web application to authenticate with Twitter is a requirement of Twitter… Since they moved to oAuth, the only interface that is approved to handle username/password is theirs. You can handle within a native application, but a web app will have to launch a new browser window to handle authentication.

  • http://twitter.com/DenisHurley Denis Hurley

    @Bryantshea, you are mistaken about the limitations of HTML5. Sure, it can’t do everything a native app can, but you can sign into Facebook & Twitter without leaving the site. You can also access the accelerometer. I’m sure it’s capabilities will only grow.

  • http://twitter.com/DenisHurley Denis Hurley

    @Bryantshea, you are mistaken about the limitations of HTML5. Sure, it can’t do everything a native app can, but you can sign into Facebook & Twitter without leaving the site. You can also access the accelerometer. I’m sure it’s capabilities will only grow.

  • http://twitter.com/DenisHurley Denis Hurley

    @Bryantshea, you are mistaken about the limitations of HTML5. Sure, it can’t do everything a native app can, but you can sign into Facebook & Twitter without leaving the site. You can also access the accelerometer. I’m sure it’s capabilities will only grow.

  • http://twitter.com/DenisHurley Denis Hurley

    @Bryantshea, you are mistaken about the limitations of HTML5. Sure, it can’t do everything a native app can, but you can sign into Facebook & Twitter without leaving the site. You can also access the accelerometer. I’m sure it’s capabilities will only grow.

  • http://twitter.com/jenwag57 jenwag57

    I would much rather use apps on mobile devices than search for websites. I find it much quicker and easier.

  • http://twitter.com/jenwag57 jenwag57

    I would much rather use apps on mobile devices than search for websites. I find it much quicker and easier.

  • http://twitter.com/jenwag57 jenwag57

    I would much rather use apps on mobile devices than search for websites. I find it much quicker and easier.

  • http://twitter.com/jenwag57 jenwag57

    I would much rather use apps on mobile devices than search for websites. I find it much quicker and easier.

  • http://twitter.com/jenwag57 jenwag57

    I would much rather use apps on mobile devices than search for websites. I find it much quicker and easier.

  • http://twitter.com/jenwag57 jenwag57

    I would much rather use apps on mobile devices than search for websites. I find it much quicker and easier.

  • http://twitter.com/jenwag57 jenwag57

    I would much rather use apps on mobile devices than search for websites. I find it much quicker and easier.

  • http://twitter.com/jenwag57 jenwag57

    I would much rather use apps on mobile devices than search for websites. I find it much quicker and easier.

  • http://twitter.com/jenwag57 jenwag57

    I would much rather use apps on mobile devices than search for websites. I find it much quicker and easier.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://pimpmyi.com/ iPimp

    This survey obviously wants to reflect the interests of Adobe, who funded it.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • http://www.facebook.com/profile.php?id=1434900653 David Chu

    So you are going to base your opinions from a survey commissioned by Adobe? If I remember correctly, Gartner surveys from 3 years ago said that Microsoft Mobile was going to be the dominant mobile OS.

    Fact is that the web has certain strengths and native apps have certain strengths. The future is going to be about leveraging the strengths of both.

  • Mitch

    Does anyone else notice how carefully each of these categories are phrased? There is no consistency and it really makes me suspect that they are probably very misleading

  • Mitch

    Does anyone else notice how carefully each of these categories are phrased? There is no consistency and it really makes me suspect that they are probably very misleading

  • Mitch

    Does anyone else notice how carefully each of these categories are phrased? There is no consistency and it really makes me suspect that they are probably very misleading

  • Mitch

    Does anyone else notice how carefully each of these categories are phrased? There is no consistency and it really makes me suspect that they are probably very misleading

  • Mitch

    Does anyone else notice how carefully each of these categories are phrased? There is no consistency and it really makes me suspect that they are probably very misleading

  • Mitch

    Does anyone else notice how carefully each of these categories are phrased? There is no consistency and it really makes me suspect that they are probably very misleading

  • Mitch

    Does anyone else notice how carefully each of these categories are phrased? There is no consistency and it really makes me suspect that they are probably very misleading

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • Rhodesy22

    “The only benefit that native applications have are that they work offline and they have built in payment models so developers can actually feed themselves and put clothes on the backs of their children.” – wow, you really believe this? It seems like your just as biased as Adobe. Or maybe you just don’t know what your talking about.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • LarryBoy

    Correction to last paragraph: People talk a lot about HTML5, and how one day the web will replace the need to go native, and I genuinely believe that. I just think it’s going to take a lot longer than most would care to admit. This doesn’t[_, despite_] the fact that smartphones, irrespective of their platform, should come with a core set of native applications that do a majority of what people want, and that the goal of every firm should be to build the best mobile browser this side of the moon.

  • Bjorn Hildahl

    Who says it has to be either a mobile website or an app? There are technologies available today that allow companies to build both, at the same time, from a single code base that is designed and developed just once – reducing both time to market and development costs. I work for Kony Solutions (www.konysolutions.com), and we regularly work with clients who want to take advantage of mobile app technology today, while also preparing themselves for what’s coming down the mobile pipeline (i.e. full HTML5 adoption). A single application definition does just that – helping you create a comprehensive mobile offering (mobile app, mobile web, SMS offering, tablet/desktop application) that reaches the most customers now instead of forcing you to wait to take advantage of full native device capabilities.

  • Sexytimelive

    anyone call those numbers yet?