Sprint jumps on T-Mobile 4G claims, too

Sprint chides T-Mobiel for its "4G" label
Sprint chides T-Mobiel for its "4G" label

It looks like the claims of T-Mobile that it has the largest 4G network aren’t going over well with the competitors, as Sprint is now talking all sorts of trash.

“Halloween is over – it’s time for T-Mobile to stop dressing up like their favorite super hero – Sprint 4G,” Sprint 4G President Matt Carter told Fierce Wireless.

Sprint is also offering 4G services with its WiMax infrastructure and the carrier has two excellent Android smartphones which can take advantage of this: the EVO and the Epic.

Sprint isn’t the only carrier that is testy about T-Mobile labeling its HSPA+ network “4G,” as AT&T also talked some trash today. The nation’s second-largest carrier said T-Mobile may be confusing customers about what 4G really is. It also doesn’t help that T-Mobile just released an ad which mocks AT&T’s 3G network.

Does any of this matter or is it just posturing? IntoMobile’s Marc Flores argues that T-Mobile is highly misleading, as “4G” involves way more than just download speeds. T-Mobile is arguing that the term “4G” to consumers means faster download speeds and lower latencies, as consumers don’t actually care what some standards bodies say.

As for the standards bodies, the ITU-R recently said that 4G should only apply to WiMax 2 and Long-Term Evolution Advanced, so Sprint and Verizon would technically be mislabeling its next-generation mobile data networks. Somehow, I don’t think these carriers will be quick to point this out.

Is it a bad thing that “4G” has become somewhat of a marketing term? I’m not quite sure. I understand that it will eventually deliver 50 to 100 Mbps with advanced deployments and that the stuff we’re getting now isn’t really “4G” but it is much better than 3G. Getting up to 8 Mbps with HSPA+ is a significant step above what we’re used to and I’m fine with them calling it whatever they want.

Tell me why I’m wrong in the comments, friends.

[Via Fierce Wireless, and Tmonews]

  • tch6

    Consumers are only concerned about speed and latency: higher speed and lower latency. They are rebranding the 3.5G, 3.75G to 4G to catch eyeballs.

    The 4G as an industrial slogan to lure customers into their network only to find out basically they delivery a similar level of speed and latency is a cheap.

    Sprint started the fight. If they tell people T-mobile is cheating, they are too.

    BTW, Wimax has no future. Everybody else in the world is working on LTE / LTEA. That is 4G.

  • http://ran.myopenid.com/ Ran

    Sprint bickering over “4G” is like the pot calling the kettle ‘black’. Why weren’t there all this hoopla about “4G” being used as simply marketing term when Sprint started that? And AT&T certainly have been very quiet about their HSPA+ network if it really does cover all those people. Maybe they should fix their 3G infrastructure first. T-mobile is certainly not without blame here. Their HSPA+ technology is actually further from actual 4G technology than WiMAX and LTE. But the fact is nobody has 4G yet and when you start falsely branding your network as such, Sprint, I think this is the time you should keep quiet and hope no one looks at your false claims. Really, I think it comes down to T-Mobile finding a way to dramatically increase the speed of their networks better and faster than the others, and that’s why they’re complaining. Instead of complaining, make your prices, services, and customer service better and win customers over that way.

    • http://twitter.com/gobblemyookies Charley Horse

      Nice, your comments should be in a PSA for defining 4g/3g networks to the public.

      • Ural

        I’ve gone to many Sprint stores with my Vibrant and dared them that if they beat me with their WiMax i would purchase a contract with them, and if not they should give me a free phone.

        So far over Sprint Stores owe me phones, My Vibrant (rooted / bionics) cruises at 5Mbps easily while the Evo on a good day reaches 4.5 and the the Epic barely touches 4Mpbs.

        With a G2 or a MyTouch HD, its no contest. but prefer Vibrants screen.

        HSPA+ is A LOOOOOTTTTTTT better than Sprints Wimax.

        Have Clear at home as well.. ROFL, it rains, and Im glad I have T Mobile, cause unlike WiMax, it doesnt fail with rain or snow….. can’t say the same for my sis an her Evo.

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

        • MAC c

          ^ your a dork! thats how i kill my days off racing cell phones…..im a level 32 dungon master! go to craiglist an buy some friends

  • http://twitter.com/astraith Allen Straith

    I have a huge problem when it comes to T-Mobile calling it’s network a 4G technology when it isn’t, and all T-Mobile subscribers should, too. Lets say (like I plan on doing) next year I buy a 4G phone with Sprint. When Sprint rolls out WiMAX 2.0, I will be “future proof” because WiMAX 2.0 is compatible with WiMAX 1.0. T-Mobile customers on the other hand will actually have to buy a whole new handset to take advantage of true 4G technology, because HSPA+ is not LTE Advanced nor is it WiMAX 2.0. And if I am not mistaken, T-Mobile has all ready stated LTE is the way they are heading.

    • http://twitter.com/miusuario Omar Moya

      The “4G” phone that you will buy next year will not be 4G, nor it will be compatible to 4G. Will just keep using the basic WiMAX service. Wimax 1.0 and Wimax 2.0 will be compatible, but that doesn’t mean you will get WiMAX 2.0 service, it means that you will be stuck with WiMAX 1.0, while other users will be able to enjoy WiMAX 2.0 using the same network.

      It’s the same with HSPA+ , with the difference that you will get continuous services (GSM, EDGE, HSPA, HSPA+, LTE and LTE-A belonging all to 3GPP, are compatible with each other, not like WiMAX that is isolated), and you have global roaming.

      The “4G” label from Sprint was a big lie since the beginning, it was already defined that 1 Gbps was the requirement for real 4G, and WiMAX is aprox. 1/10th of that speed (per site, as it’s less than 10Mbps per user)

    • Moises1204m

      relax relax at least tmobile are not charging extra for it unlike sprint who’s technically don’t have 4g either and is charging extra for it.

  • nonnie

    Well honestly i dont care what they call it sp long that its fast! Tmobile hspa+ is fast i have a nexus one that can partially take advantage of these speeds, but not to its full extent… anyhow isnt the term “4g” a label of the bandwidth speed? I mean its short for “fourth generation” am i wrong? So even if its hspa+, lte, or wimax so long that they have complementary speeds (that are really fast of course) they kind of have that right to label there network “4g” so in this case tmo does have that privilege to say it has the “largest 4g network in America” in my opinion..

  • Moises1204m

    tmobile aren’t doing anything deferent, sprint is calling their wimax 4g too, and what is worst they are charging for it, at least tmobile so call 4g is free, hahahaha..

  • seriously t-mobile?

    Network claims:
    still wondering how T-Mobile can claim “Nation’s Largest 4g Network”?????????
    Even if their service really was 4g, after checking coverage maps Sprint/Clear seem to cover more people…

    On the service side:
    i get 6-13mbs on sprints 4g service in minnesota and it has no download limits even when sharing with my laptop, service works great

  • http://www.topcentech.com/ topcentech

    Nice, your comments should be in a PSA for defining 4g/3g networks to the public.

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