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USA WEEKEND Magazine and maker of the mobile location check-in service Whrrl, Pelago, are teaming-up to launch a mobile shopper marketing program to give the magazine’s advertisers the opportunity to leverage Whrrl’s technology to connect with smartphone users in-home and as they shop in-store.
Under the deal, USA WEEKEND will build custom societies for marketers and invite readers and shoppers to join. Members of this new society will use the service while shopping at major retailers to view relevant content from USA WEEKEND and exclusive brand messages. Moreover, those who check into select stores will earn rewards and chances to win prizes like shopping gift cards, movie tickets and electronics. Finally, the product recommendations feature among members is also incorporated in the platform.
ConAgra and Kellogg’s are the first brands that will take advantage of the new offering. ConAgra’s Marie Callender’s is launching the Family Meals society on November 7th, providing its members with recipes and tips on “how to bring the family together for daily meals.” The Kellogg’s campaign will debut in December…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
