Disqus
For all the time and money that goes into advertising for big brands, they sure are falling short of making the mobile experience for the products and services a pleasant one. As a matter of fact, of 781 adults surveyed online, 38% of them said that they weren’t terribly happy with branded mobile apps. Perhaps these big brands don’t realize how much a crappy app experience can ruin the brand image.
Here are a few figures that can be gleaned from the survey:
- 32% have told others about a bad experience with a mobile app
- 13% have avoided downloading applications from a brand name company or organization due to a previous bad experience with another app offered by that brand
- 74% think it should be easy to use
- 75% think it should do exactly what they want or need it to do
- 57% think it should be well designed
It’s time for these companies to pony up and hire some better developers and designers and put a little more thought and effort into their apps.
According to Effective UI:
Every company, large and small, thinking about creating a mobile application should take into consideration the fact that mobile is an important piece of the overall customer experience.
“The results of our survey are quite telling, and further proof that organizations must invest more in the user experience of their mobile apps, rather than rely solely on the brand,” said Rebecca Flavin, CEO of EffectiveUI. “Mobile applications are the sure fire way to extend a brand. It’s time for organizations to understand how to fully leverage the mobile channel and optimize a user-centered approach to drive adoption, as well as reinforce and drive brand loyalty.”
If mobile apps are a “sure-fire way” to extend a brand, then plenty of them have a long way to go. Of course, the general trend seems to be toward better and richer apps, but hopefully we’ll start seeing them sooner rather than later.
[Via: EffectiveUI]
About The Author
Marc Flores
Marc has been a mobile fanatic for the better part of a decade and has had more devices pass through his hands than he would care to count. Originally from Los Angeles and briefly in San Francisco, Marc now lives in Brooklyn where, unlike Will Park, he longs for simpler times and simpler technology. All the while, he writes about gadgets and wireless technology as he tinkers, hacks and ultimately breaks most of his gadgets in the process. Marc has written about the mobile industry for Boy Genius Report, MobileCrunch, Laptop Magazine and has had his work appear in the Wall Street Journal, Gizmodo, CrunchGear and more.
