iPhone tops satisfaction survey, Motorola very close, RIM (BlackBerry) dead last

smart_phone_satisfaction

The iPhone is, not surprisingly, still tops when it comes to smartphone satisfaction, with Motorola and HTC following a close second and third place. A new customer satisfaction survey from ChangeWave shows that the Apple smartphone is still the most satisfying handset available today. Despite its issues with the antenna and concerns about the strength and integrity of the face and back, for the most part iPhone users can’t be any happier. However, other manufacturers are seeing increasingly satisfied users, such as Motorola, who is just underneath Apple in terms of user satisfaction. On the bleaker end of this survey, it looks like RIM and their BlackBerry smartphones are struggling to keep pace with the leaders.

According to the data from this smartphone satisfaction survey, HTC isn’t doing so bad for itself, coming in at a relatively distant third, but with devices like the EVO 4G, Droid Incredible and T-Mobile G2, I’d expect those numbers to go up in no time. Motorola is only trailing Apple by a handful of points, indicating that customers are increasingly satisfied with Motorola handsets.

There’s no doubt that Android OS has certainly helped manufacturers like HTC, Motorola and even Samsung. The pressure to make better hardware and use better components comes with wanting to deliver a solid overall experience with a capable OS. No one wants to be responsible for making an otherwise solid platform a terrible experience because the hardware was insufficient. I think that’s the realization that Android provided from the start.

Unfortunately for others, like RIM, it hasn’t been an easy battle. Manufacturers like RIM and Nokia have been dealing with aging platforms, and although customers have grown accustomed to those platforms, they’re also feeling like it’s getting a bit stale. Even on relatively decent hardware like the BlackBerry Torch and Nokia N8, it’s really the OS that is bringing them down.

As we can see in the image above, 77% of iPhone users claim to be very satisfied with their devices. Motorola users are almost in the same zone with 71% of them feeling very satisfied, and I’ll grant that Motorola does make some very solid hardware. HTC came in with 63% of its users being very satisfied and Samsung just below with just 45% of its users very satisfied. (Samsung, stop using so much plastic! It feels cheap.)

[Update]
The survey included 1,212 smartphone users who had purchased a smartphone in the 6 months leading up to NOvember 2, 2010.

[Via: ChangeWave]

  • Steve

    What is the sample size of this survey?

  • Anonymous

    OH wow, OK that makes a lot of sense dude.

  • Meow

    No Nokia phones at all? Seems like a real “legit survey”.

  • Marius Kubilius

    How was the survey conducted, online poll? :) … such a small sample size doesn’t show all people. also how it is spread amongst age groups and earning, then you’ll see totally different results

  • http://www.kevinkane.com Kevin Kane

    I think it might be a different type of consumer that buys the BlackBerry.

    The typical BlackBerry user isn’t a mobile fanatic. He just uses the phone to get the job done.

    I love my BlackBerry, but I’m not obsessive about it. It’s a great tool, but it’s still just a tool.

  • http://www.facebook.com/profile.php?id=760067385 Chris Loprieno

    the only reason Motorola is up there because it got to Verizon first. Verizon happens to know how to market stuff, and the droid commercials wow great stuff. if enough people have it they wont complain about it. all my friends have bb so everyone else wants one even though they don’t really like it they would say they do just to look smart

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