It’s Cyber Monday and Verizon has quickly jumped on the social networking train and bought #CyberMonday from Twitter. It’s the Monday right after Black Friday where most of us at work are spending the entire day surfing the web for deals and steals. To make sure that all things Cyber Monday point back to Verizon on Twitter, the carrier has locked down the hashtag.
It’s basically a promoted tag, so that when you click on it in the trending section, you’ll see a Verizon tweet that reads:
“Starting today, Verizon’s giving you 24 days of Seasonal Surprises! Unwrap an exclusive deal now!”
What is the Seasonal Surprises offer? It’s a campaign Verizon is pushing that encourages consumers to tweet the message or post it up on Facebook so that they can be eligible for these deals. It’s a nice way for Verizon to get word out via social networking, which is a great way for striking up perhaps the most effective method of marketing — word of mouth.
It’s also good news for Twitter, whose CEO recently said it was considering options for a long term plan. For quite some time now, Twitter has fallen under some scrutiny when it comes to a viable revenue model. While these promoted tweets probably aren’t the answer, it probably helps its bottom line just a little bit.
[Via: TechCrunch]