Disqus
There’s a new player in the mobile marketing sky – Moolah Media, which today officially exits the stealth mode to announce its already successful performance-based ad platform. The company soft-launched a month ago and since then has served 100 million impressions while generating over 250,000 leads.
Unlike existing mobile ad networks, Moolah runs performance-based ads, ensuring 100% fill rates and higher payouts for publishers. In addition, they don’t serve its ads only in apps and mobile web pages – SMS and voice channels are also included in the mix!
Advertisers on their end can serve offers to their target audience while tracking campaigns for each traffic source. Moreover, there’s an option to drive inbound calls directly to their call center, collect signups and registration leads, and track conversions via real-time reports.
In terms of supported platforms, Android and iOS are on the list at the moment, but I’m sure other emerging operating systems will be added in the near future…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
