During an interview at the recently ended CES in Las Vegas, Twitter’s CEO Dick Costolo said that over 40% of all tweets are made via a mobile phone, which is up from 25% a year ago. He went on suggesting that 50% of active users are also active on mobile.
According to Costolo, the sharp increase in usage was stimulated by the launch of official Twitter apps for popular smartphone platforms like iOS, Android and BlackBerry.
Moreover, Costolo talked about how people are using Twitter to discuss TV shows. He said: “It’s definitely the case that network TV people like Twitter because it gives them feedback, like they’re in the theatre watching how the shows play out. When [the TV show] Glee starts, tweets per second for Glee shoot up and stay up 100 times that level until the show ends, then they drop.”
On that note, Costolo said that Twitter is in talks with TV networks to develop products specifically to accommodate this trend.
[Via: MarketingWeek]