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W3i’s new Ad-Funded Payment Platform is another take on app discovery

Categories: Applications, Developer
By: , IntoMobile
Thursday, January 13th, 2011 at 2:29 AM

You know the drill – there so many apps in Apple’s AppStore and developers are having hard time making their apps being discovered by the users. W3i, which already launched Apperang, is out with a new solution that will help solve this problem. The so called Ad-Funded Payment Platform works by rewarding users with virtual currency in free iOS games for installing apps from advertisers. At the same time, publishers and developers can monetize and drive their virtual goods transactions in a branded offer wall experience.

The solution provides customizable offer interfaces for publishers, reporting for developers, and robust reporting and targeting for advertisers. End-users (iOS gamers) benefit from an offer experience geared for them – the platform easily advances gameplay for users while providing access to their download history and customer support with only a few taps.

Available in variations optimized for the iPhone and iPad, the new product is driven by W3i’s proprietary InstallIQ software, optimized on 500 million downloads… And you can get more information from W3i’s website.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.