There is not much to say about this Windows Phone advertisement, other than the piece is not done by Microsoft and it’s awesome. Created by Brando Foy, this is the type of slick advertising that gets people excited about a product or platform. While the early Windows Phone 7 ads were whimsical and clever, this ad by Foy is dynamic and eye-catching. It does not say much about the platform itself, but does that really mater when an ad is so catchy that you can’t take your eyes off of it? Don’t take my work for it, check out Foy’s advertisement below and compare it to Microsoft’s advertisement also below. Which do you think is better?
While you decide, keep in mind the budget constraints and the difference between these two producers. As a large company, Microsoft has deep pockets and has reportedly thrown a lot of money at the Windows Phone platform. The Redmond company was rumored to have spent $500 million on the launch of WP7 which includes money for developers to get apps in the Windows marketplace, money to pay for advertisements, money to support carrier subsidies for bogo deals and other promotions. Mr. Foy did not have the same budget as Microsoft, yet did a stellar job. Shows you how much you can do with talent, enthusiasm, and some hard work.