Augmented reality technology and service provider Total Immersion announced that it has secured $5.5 million in a funding round led by Intel Capital joined by existing investors Partech, iSource and Elaia Partners. The company will use the new money to further develop its D’Fusion platform and to drive new usage of augmented reality for end-users. Specifically, the team will be focusing on expanding operations in Asia and in the US, attracting developers and exploring new consumer markets.
Total Immersion’s D’Fusion platform allows the development and deployment of augmented reality experiences both on computers and mobile devices like tablets and smartphones. Additionally, the company also develops vertical applications such as virtual glasses trying-on.
Commenting on the news, Intel Capital’s Managing Director for Western Europe and Israel, Marcos Battisti, said: “Augmented reality is a disruptive technology blending real life with digital information which will enable new and exciting businesses. Total Immersion is bringing this ground breaking new technology into everyday life and our investment will enable the company to accelerate its growth and adoption. We are truly excited by Total Immersion’s capabilities and their contribution to future evolutions in this field.”
Previously we talked about Total Immersion’s AR Magic Mirror, facial augmented reality application for the iPad 2.